CEO and Sr. Change Strategist
Lara Azcona, MBA
As a Prosci certified organizational change management leader, Lara helps businesses achieve maximum ROI on change projects by bridging the gap between front-line and C-Suite. She turns “over-my-dead body” resistors into change champions!
Her Organizational Change results include:
✓ Leading Transformation: Achieved major ISO quality certification across EY’s worldwide consulting practice of 18,000 consultants through process change.
✓ Reducing Cost: Redesigned and implemented process change resulting in a 50% reduction of manufacturing downtime and an average yearly savings of $1.25M.
✓ Generating Revenue: Increased annual revenue 35% by using change management communication and engagement techniques for annual event.
She also coaches individuals through career transformation, meeting clients where they are:
✓ "I don't know what's next" (Certified coach providing clarity coaching)
✓ "I need to look the part" (Marketing tool design - Resume, LinkedIn, …)
✓ "I need someone in my corner" (Implementation coaching including networking, time management and accountability)
Lara made this career transformation journey herself multiple times — transitioning from software engineering to ISO consulting to non-profit business development to 15+ years in education to Fortune 500 consulting contracts. Since 2019 she has been actively coaching others through career transitions, including serving on the leadership team of Career Solutions and continuing to help clients with resumes, LinkedIn, and career coaching consistently ever since.
Lara has change management experience across many industries including energy, semiconductor, business consulting, education, transportation, retail, MEP, healthcare and more.

